Until now, there has been no way to access clear, consistent and validated information about the recyclability of all packaging materials. In the absence of such a resource, companies have been unsure about the specific packaging formats that are recyclable in target markets, and how various combinations of materials are likely to act throughout the recovery and recycling process. This has resulted in a situation where businesses are reluctant to make claims about recyclability, often leaving consumers to make their own judgements about whether or not an item is recyclable.
The revolutionary Packaging Recyclability Evaluation Portal (or PREP) aims to address this confusion. The site presents a Pilot version of PREP, for key stakeholders to trial.
Recyclability guidelines vary between different markets and to a large extent this is determined by the collection systems available in each market. The Pilot version therefore includes a selection of three types of collection systems for recyclable packaging items.
Apart from the collection systems, the technical settings within this Pilot version have been constructed based on those that have been adopted in the current markets where PREP is already in place, which includes: Australia, New Zealand, United Kingdom and Singapore.
The PREP can be used to design more recyclable packaging and then be used to underpin claims on the ‘PREP Label’, which is also available from PREP Design for use in markets outside of Australia and New Zealand where it was first created.
The PREP was originally scoped and commissioned by the Australian Packaging Covenant, and is managed and owned by PREP Design Pty Ltd, which was founded with the support of Green Industries SA and the Innovyz Waste & Recycling Technology Commercialisation Program.